This primer is like nothing I ever tried before. My makeup lasts all the way from morning to evening - a few days ago I was l leaving work at 6 PM and my boss stopped me to say my makeup looks amazing and I never even touched it up! Not only are the ingredients clean, but the smooth texture and staying power are unmatched. I used to use pricier department store brands that gave me breakouts every time I wore them, can't believe how long I did that for. I wear this Inika Primer over my MOA Aphrodite oil and then use the Inika foundation and concealer.