The Choosy Chick was founded on 3 basic principles:
  1. Products must be SAFE. We spent a long time researching ingredients and have compiled a thorough list of “Big Baddies” in products commonly found in supermarkets, drugstores and so-called health food stores. We will not sell products that contain any of these ingredients. PERIOD. To determine our list of Big Baddies, we referenced the ingredients with The Campaign for Safe Cosmetics, The David Suzuki Foundation, The Environmental Working Group, our own favorite Naturopathic Physician- Dr. Matthew Fisel, among other reputable sources.
  2. Products must be EFFECTIVE. We personally test products to determine if they actually do what they claim. We look for superstars!
  3. Our partners must SHARE OUR MISSION by putting the health and safety of consumers first and by demonstrating sustainable practices for the environment. We support companies that do not test on animals and provide packaging that is reusable and/or recyclable.

The Big Baddies

The following ingredients are commonly found on the labels of many personal care products in your local stores. They have been linked to serious ailments such as cancer, developmental disorders, asthma, endocrine/hormone disruption, infertility, neural toxicity and more. We refer to these ingredients as our "Big Baddies."

  • Aluminum Chlorohydrate
  • Boric Acid & Sodium Borate
  • Coal Tar/Coal Tar Dyes (FD&C Colorants and P-phenylenediamine)
  • DEA, MEA, TEA, Cocamide DEA
  • Dimethicone, Methicone
  • Siloxanes: Cyclotetrasiloxane, polydimethylsiloxane
  • Ethylene Oxide
  • Formaldehyde & Formaldehyde Releasers – DMDM Hydantoin, Imidzaolidinyl Urea, Diazolidinyl Urea, Quaternium 15
  •  “Fragrance” or “Parfum”- (Synthetic)
  • Heavy metal contaminants: Lead Acetate, Thimerosal, Chromium, Hexametaphosphate, Hydrogenated Cotton Seed Oil
  • Hydroquinone
  • Methylisothiazolinone
  • Microbeads
  • Mineral Oil


  • Nanoparticles
  • Parabens-Methylparaben, Butylparaben Propylparaben, Ethylparaben
  • PEGs – Polyethelene, Propylene Glycols, Ceteareth-20
  • Petrolatum
  • Phenol
  • Phenoxyethanol
  • Phthalates-Diethyl and Dibutyl Phthalate
  • Polysorbates: 20,60,80
  • Retinyl Palmitate, Retinol, Retinyl Acetate
  • Sodium Lauryl/Laureth Sulfate
  • Sunscreen Ingredients:Homosalate & Octyl-methoxycinnamate, Oxybenzone
  • Talc
  • Tetrasodium EDTA
  • Toluene
  • Triclosan