In our search for non-toxic health and beauty products, we discovered that stores don't have standards when it comes to making their selections.  Products are offered to consumers with absolutely no regard for what's in them and how they are made.  We found this to be a problem even in the “natural" aisles and so - called “healthy" stores.  

This was frustrating, unacceptable and inspired us to create our own standard:  The Choosy Chick Standard.   We strictly adhere to this standard when making our selections.  We enforce product safety through a list of  “Big Baddie" ingredients to avoid.  We will not be duped by natural sounding names and claims.  As a result, our standard provides a true sense of security for our customers.

Learn more about the Big Baddie ingredients and The Choosy Chick Standard.