Prim is an all-natural beauty and lifestyle brand created by founder, Stefanie Walmsley. Born and raised in the Philippines, Stefanie’s original career was acting, working both on stage and in front of the camera for over a decade. She later relocated to New York to study film, launching her career as a producer. Her busy, stressful lifestyle began to wreak havoc on Stefanie's skin. She went from having a fairly normal, clear complexion to simply wanting to hide. After testing countless “scientific, revolutionary break through products” (read: loaded with “fancy “chemicals) with little to no success, she was inspired go back to her roots.
She returned home to Cebu, the tropical playground in the Philippines (where she spent most of her childhood) to unplug and recharge. She was reminded of all the natural beauty remedies she had grown up with, but had completely taken for granted. Gorgeous ingredients like moringa, virgin coconut oil, aloe and tamanu were everywhere - organic, fresh and abundant. She was inspired, to say the least, and upon her return to New York, immediately got to work on an all-natural face oil using only the best tropical ingredients. After toying around with a few DIY formulations, she quickly realized she had a lot to learn and put all her energy into studying the science behind green beauty at The School for Aromatic Studies (IDA). She joined forces with a childhood friend (Prim’s current in-house aesthetician) and spent the next two years perfecting Prim’s very first product, The Face Oil. Prim Botanicals was officially launched in early 2015 and what started as a face oil to save her own skin, grew into a full line of all-natural products with the mission to share as many beautiful ingredients from home with the rest of the world.
Prim believes in real beauty and the importance of feeling happy in one's skin. They source as many plush tropical ingredients as possible and craft everything in small batches. Products are incredibly effective, aromatic and packaged beautifully and thoughtfully in sustainable glass.