Max Green Alchemy

In 2004, Max Green noted that with the increasing demand for ethical personal care products and the fast-growing market for “Green” and “Organic”, consumers had been hoodwinked into thinking there had to be a trade-off – choosing an environmentally clean product meant it was going to be less effective and sensual. But they knew that the right natural ingredients, correctly researched and blended, could produce solutions that really worked and were fun, too – and Max Green Alchemy was founded!

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Max Green products have been recognized as the finest available by a wide range of associations including Elle Magazine (Green Stars Best Conditioner 2009) and PETA (Proggy Award for Best Cruelty-Free Personal Care Product 2008). Max Green products are fast becoming favorites in hair salons.