Purity Lash Mascara


1 review


Achieve standout lashes with Purity Lash Mascara, a revolutionary formula that nourishes and strengthens with 71% Certified Organic ingredients. This groundbreaking mascara uses Carnauba Wax for long-lasting hold and botanical extracts, like Castor Seed Oil and Magnolia Bark, to enrich and condition your lashes. With Vitamin E-rich Sunflower Seed Oil and a Cranberry water base, this Natural, Organic and Vegan formula provides glossy shine and no clumping or flaking. Complete with a tapered wand for full coverage, this is the perfect mascara for sensitive eyes and those looking for a truly nourishing and high-quality option. Purity Lash Mascara is definitely The One to add to your beauty routine!

8.5 ml


Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Natural Ingredients: 100%

Organic Ingredients: 71%

How To Use

1. Apply INIKA Organic Purity Lash Mascara as the final step in your makeup routine.
2. Use the custom brush to coat and separate lashes, dramatically lifting each one for a naturally enhanced look.
3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired look is achieved.
4. Take care for a minute until dry and set.

- Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
- Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
- Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
- Store below 30°C.

Noteworthy Certifications

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

4.7 tonnes of plastic will be repurposed into fence posts to help rebuild communities

Customer Reviews

Based on 1 review
Nancy from CT
Good quality mascara

This is a nice mascara that doesn't make eyelashes brittle even with a couple of coats and comes off easily with cleanser. When I first used this, it was a bit wetter than most mascaras than I'm used so it is important to be gentle when coating lashes to avoid getting excess mascara on the eyelid. This mascara, even with a couple of coats, is natural looking so if you like more of a dramatic look, then it may not be your first choice.