This mascara is more on the wet side and gets easier to apply after a week of using it (dries a little). Start the wand at the base of your lashes and wiggle it through to the top. For added volume, add a second or third layer of mascara. It doesn't clump if you do the wiggle method. If you do get a clump, use a spoolie to separate any lashes or remove clumps. I have oily lids and almost all natural mascaras would smudge under my eyes (like raccoon eyes). The Lily lolo does not, and I'm so happy! It sometimes flakes a little under my eyes but they wipe away easily without leaving smudge marks. Overall I'm content with the formula and on my 3rd of 4th tube.