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100% Pure color cosmetics are a true beauty breakthrough. While most cosmetics are colored with either synthetic dyes (FD&C colors) or minerals, 100% Pure color cosmetics are pigmented from pure fruit and vegetable pigments which retain all their healthy antioxidants and vitamins.

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Applied topically to the skin, antioxidants have proven to be extremely effective in preventing free radical damage caused by the sun and pollution in the environment. Antioxidants protect and revitalize the skin, making it more healthy and youthful. They provide UVA/UVB protection, stimulate collagen production, alleviate inflammation, and fight against environmental damage and free radicals.

All 100% Pure products are vegan, except for those containing honey (cruelty free). All products are Leaping Bunny Certified; therefore, never tested on animals. For those with gluten sensitivities, all products with the exception of the mascara are made with gluten-free ingredients.