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Fundamental Earth

Fundamental Earth

Fundamental Earth is a family-owned business with a mission to change the way the world views quality products. Their hope is for consumers to make educated purchases based on quality of ingredients. By providing chemical-free, all-natural, made in America products that are truly healthy, they intend to raise the bar in hopes that other companies will follow.

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Their chemical-free hair care products are designed for the whole family, as they do not contain the harmful ingredients commonly found in most shampoos and conditioners. All hair products are natural and are designed with health and environment in mind.

We love that Fundamental Earth is local to The Choosy Chick!



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Fundamental Shampoo

Fundamental Earth

For all hair types New formula and now available in Grapefruit! This chemical free, natural, deep cleansing shampoo is gentle enough for daily use and for use on kids.  Enriched with... Learn More


Fundamental Conditioner

Fundamental Earth

For All Hair Types Now in Grapefruit!  Nourish your hair and prevent split-ends. This natural, chemical-free super moisturizing conditioner is enriched with organic Moroccan Argan Oil, Chamomile and d-Biotin to... Learn More