28 Litsea

Christine Cunningham is the founder and owner of 28 Litsea.* As the daughter of an educator (dad) and a therapist (mom), you could say Christine’s career as a school counselor was written in the stars. For twenty years, her greatest joy has been in helping her students overcome obstacles, reach the goals they set, and celebrate their achievements. In order to keep giving her best at work, like many people, she would look for ways to recharge and regenerate in her off- time. As self-care became an important part of this renewal process, Christine grew more mindful of what she was putting in and on her body. In her quest for clean beauty, it became apparent that the marketplace at the time was lacking in effective and affordable products that were also good for your body. So she channeled her inner mad scientist, and set out to formulate a line of small-batch, high-quality, multi-sensory products that are effective, affordable, and most importantly, free of harmful chemicals.

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Out of that was born 28 Litsea.* When creating products, Christine is drawn to ingredients that awaken the senses and evoke feelings of well-being. Litsea [ lit - see - ah ] is an essential oil known for its bright citrus scent and energizing traits. She was immediately attracted to this oil, not only for its cleansing qualities, but for its ability to bring out the best in other ingredients. This positive, uplifting and versatile oil embodies everything this brand represents. The 28 Litsea name is a tribute to those who have inspired and encouraged Christine throughout her life. At 28 Litsea*, the belief is that clean beauty is just one component of whole body wellness. What you put on your skin is just as important as what you feed your body internally, and the thoughts and energy with which you surround yourself. The goal is to create products that will inspire you to embrace clean beauty and incorporate positive self- care rituals into your everyday life.

*Formerly Splurge